This lack of differentiation is what allows these objects to be bought and sold so easily they are interchangeable commodities. In contrast, mass-produced objects are exactly alike there is no differences between one instance of the object and another. For example, a sword might be passed down from generation to generation as a family heirloom. He observes that prior to the Industrial Revolution, most objects were handmade and unique they served a specific purpose and were imbued with symbolic value. Baudrillard begins by examining the history of objects. This commodity fetishism, as Marx called it, is at the root of much of the alienation and anonymous social interactions that characterize modern life. These objects no longer serve any real purpose other than to be bought and sold they are simply commodities that we exchange with one another. In particular, Baudrillard argues that the proliferation of mass-produced objects has led to a loss of meaning in our lives. In his book “The System of Objects,” French philosopher and sociologist Jean Baudrillard explores the concept of consumerism and how it has changed our perception of objects. Summary of The System of Objects by Baudrillard (7/10)
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